B2B proptech · ShippedThe queue no one was watching
A quarter of new leads never got a first call. I redesigned how a real estate CRM distributes them.
1 in 4leads never reached a first contact
Coming soon
Selected work
B2B proptech · Shipped
B2B fintechFinding the error off the screen
Users thought they were waiting on the bank. The bank was waiting on them, and the system dropped the alert silently.
21%of support tickets on a single issue
Coming soon
E-commerce · LiveDecanter: responsive redesign
Low contrast, unclear hierarchy and checkout friction on an online store for imported wine.
+22%mobile conversion
Coming soon
E-commerce · LiveRavin Elite: subscription and loyalty
Adding a subscription program to an existing purchase journey without adding friction.
About
I’m Larissa Lippel, a senior product designer based in São Paulo. I’ve been working in design since 2019, across agencies, studios and product teams.
More about me
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Experience
- Since 2025Senior Product DesignerPipeImob
- 2022 to 2025Mid-level UX/UI Designere-Plus
- 2021 to 2022Junior UX/UI Designere-Plus
- 2019 to 2021Junior UI & Digital DesignerBrand Connect
Education
- 2023Brazilian Sign LanguageIntroductory course · ENAP
- 2021Digital AccessibilityBootcamp
- 2018 to 2021Digital DesignBachelor’s degree · Anhembi Morumbi
- 2015 to 2017Visual CommunicationTechnical high school